Biotech branding 101: How to craft a memorable brand name
The key behind a memorable brand name: storytelling!
14 min read
Marketing Strategy
Explore expert insights and best practices in marketing strategy for life sciences and deep tech. Stay ahead with actionable tactics from industry leaders.
18 posts
11 life sciences marketing trends that will shape 2025
New year, new predictions (and a look back at on the trends I explored last year)!
12 min read
Struggling with a tight marketing budget? Here are 9 tips to maximize it
One of the most common challenges for science marketers: managing a limited budget
8 min read
How to build marketing personas in science (with templates)
Learn more about marketing personas and use my templates to get started
8 min read
Why creative insight matters in science marketing: A conversation with Marina Hop
Science companies should rely more on creativity and less on business optimization to improve their performance
13 min read
11 obvious best practices too many science marketers are still ignoring
It's not easy to see the big picture when you're buried under a ton of work
8 min read