How to build marketing personas in science (with templates)
Learn more about marketing personas and use my templates to get started
8 min read
Articles
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How this CRO’s homepage uses anti-marketing to grab your attention
A rare example to follow in life sciences copywriting
10 min read
What I learned from a year of publishing The Science Marketer
A behind-the-scenes look at this newsletter one year after its launch
7 min read
Why creative insight matters in science marketing: A conversation with Marina Hop
Science companies should rely more on creativity and less on business optimization to improve their performance
13 min read
11 obvious best practices too many science marketers are still ignoring
It's not easy to see the big picture when you're buried under a ton of work
8 min read
How to make scientific content less boring without losing credibility and accuracy
Science communication doesn't have to be dry to convince
7 min read