Joachim Eeckhout

Over the past decade, I have specialized in science communication and marketing while building a successful biotech media company. Now, I'm sharing what I've learned with you on The Science Marketer.

72 posts

Marketing Strategy

What makes a killer life sciences website (and what most companies get wrong)

Why your website should be the nucleus of your marketing strategy.

Joachim Eeckhout

Oct 21, 2025 7 min read

Case study

Biotech rebranding done right: Lessons from a CEO who did it

How 4basebio successfully rebranded in 6 months

Joachim Eeckhout

Sep 23, 2025 7 min read

Science Communication

From lab to Capitol Hill: How politics can make you a better science communicator

5 lessons politics can teach to science communicators

Joachim Eeckhout

Sep 9, 2025 6 min read

Content Strategy

Why every science marketer needs a niche

If you want to stand out, you must find that narrow zone where your passion aligns with a specific audience.

Joachim Eeckhout

Jul 4, 2025 6 min read

Content Strategy

How to build a better B2B newsletter for scientific companies

Lessons from TLDR Biotech and how science companies can stop wasting the most valuable marketing channel they have.

Joachim Eeckhout

Jul 1, 2025 9 min read

Behind the scenes

I’m leaving Labiotech — Here’s what comes next (it’s called Biotech Snap)

I'm launching a biotech media, again.

Joachim Eeckhout

Jun 24, 2025 4 min read